The company envisions the new format as a better way for brands to reach their audience beyond using just video alone, as on TikTok and other video-first platforms. Pinterest introduces Idea Pins, a video-first feature aimed at creators The latter is referred to as “Idea ads with paid partnership,” in Pinterest’s lingo. The Idea Ads themselves are basically just Idea Pins either crafted directly by marketers or produced in collaboration between a business and a creator who are working together. This ad format is designed to give brands a way to connect with their audience on Pinterest’s platform, which can then in turn drive traffic to their websites or inspire future shopping purchases - similar to much of Pinterest’s organic content. Today, Pinterest is opening up this new format to its advertisers with the launch of its new “Idea Ads.”
The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content. Last year, Pinterest began its pivot from being an online image board to being more of a creator platform with the launch of Idea Pins.
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